YOUR TIKTOK GROWTH PARTNER
Made for TikTok. Created by ex-TikTok.
For fashion, beauty and experience-led brands that are serious about tiktok.
WiLF are an Australian full-service TikTok-first agency, founded by former TikTok employees with direct experience launching and scaling brands inside the platform.
We partner with ambitious brands to architect TikTok as a serious growth channel. That means clear strategic positioning, culture-native creative, creators, and performance media engineered to convert attention into customers.
From brand launch to international TikTok Shop expansion, we build complete growth ecosystems designed for launch and scale.
Our Services
1. TikTok Strategy
We define how your brand wins on TikTok, aligning positioning, audience insight and commercial objectives to build a scalable growth roadmap.
2. Content Creation
We produce platform-native creative engineered to capture attention, build relevance and drive action; from organic content to paid-first assets.
3. TikTok Advertising
We plan, launch and optimise full-funnel media designed to scale acquisition efficiently, translating creative into measurable performance & business KPI’s, across always-on and dedicated campaigns.
4. TikTok Creators
We identify and manage creators who align with your brand, turning authentic influence into scalable commercial impact.
5. TikTok Shop
We build and manage TikTok Shop operations designed to convert attention into transactions (GMV Max) across the UK & US for our Australian clients.
6. TikTok Training
We equip internal teams with the frameworks, tools and strategic understanding required to execute confidently and scale sustainably on TikTok.
Our Services
1. TikTok Strategy
We define how your brand wins on TikTok, aligning positioning, audience insight and commercial objectives to build a scalable growth roadmap.
2. Content Creation
We create TikTok-native content built to stop the scroll, spark connection, and move audiences through the full funnel.
3. TikTok Advertising
We plan and optimise paid media that works hand-in-hand with creative - driving efficiency, scale and measurable performance.
4. TikTok Creators
We identify and manage creators who align with your brand, turning authentic influence into scalable commercial impact.
5. TikTok Shop
We build and manage TikTok Shop operations designed to convert attention into transactions (GMV Max) across the UK & US for our Australian clients.
6. TikTok Training
We empower your team with the tools, frameworks and platform insight needed to drive confident, in-house TikTok growth.
Our Experience
We've sat on every side of the table.
Inside TikTok's Sydney HQ, helping brands find commercial traction on the platform. Inside global agencies, building campaigns for the world's most recognised brands. And inside the brands themselves, connecting strategy to growth.
Most agencies understand one angle. We understand the whole picture — how platforms actually work, what brands actually need, and how to make the two meet. We built WiLF because we knew there was a better way.
What We're Looking For
- Experience-led brands that are serious about growth (the TikTok way).
- Brands who see TikTok as a commercial channel - not just content.
- Teams ready to invest in structured strategy, creative and media.
- Brands who value partnership over production.
- Teams who bring energy, openness and a sense of humour to the process.
- Brands who are ready to unlock TikTok Shop in global markets.
THE TIME IS NOW FOR AUSSIE BRANDS
Each month, millions of Australians purchase products or visit businesses they first discovered on TikTok.
About Us
WiLF was founded by Steph and George, a UK-born couple who have called Australia home for the past decade. They built the business around one shared belief: TikTok is the most powerful growth platform available to experience-led brands right now.
WiLF stands for What I'm Looking For - the intent behind every scroll on the platform. We exist to make sure your brand is the answer.
The results speak for themselves.
What are you looking for?
